Massimo is a professional Lifestyle Coach, Hypnotherapist, Presenter, Lecturer, Trainer and internationally qualified NLP Practitioner. Massimo's unique and inspiring methods have motivated hundreds to excel themselves and fulfil their dreams. His clients have included National and International Athletes, CEOs, Directors, and Sport Teams. His qualifications allow him to work within a holistic framework, spanning from exercise therapy and nutrition to mental and emotional health. Currently Massimo is completing a Doctoral research in Sports and Exercise Psychology at Brunel University West London.
Massimo has an enormous depth of understanding of nutrition and sports psychology, which he has combined with therapeutic motivation to help athletes and patients alike to achieve their aims. Massimo explains, "A habit is maintained by emotion," e.g., when this happens I feel anxious and I reach for a cigarette, coffee, food, or alcohol. In other words, we do not keep our habits because of external events, but by our internal processes - feelings. We respond to how we feel! Massimo's method reduces or eliminates the feelings that motivate the trigger to respond. As the feelings are no longer driving the behaviour it is a matter of deconditioning the learned response. By using our eclectic approach and joint clinical experience we have adapted these brief strategic interventions and traditional disciplines into a cohesive eclectic approach to therapeutic change: EIC.
Massimo is Co-Founder and Lecturer of EIC, the following are some remarks made by therapists who attended his recent lecture:
"This weekend really gave me many new tools to use."
"Can't wait to use these approaches. I have learned so much in the last two days."
"I can see this therapy will really help move some clients forward who have been stuck for some time."
"Hard work but I gained so much."
"Let me know when you hold this weekend again, I would like to attend again."
Massimo is based at Langley and at Brunel University West London.